Woodstock-Inspired Commercial Collective

Triptent is an open-ended commercial collective based in New York City. Its name draws from tents at Woodstock, set up to foster creative exchange during acid trips. The company approached Studio Mercury for Branding and Website Development in the Spring of 2010, shortly after the conception of its playful name. Having collaborated on numerous occasions in the past, Studio Mercury and the creators of Triptent shared design sensibilities and productivity pacing that assured a timely delivery of a new company identity. The company website was launched in June 2010.

Studio Mercury employed a blend of vintage and contemporary design elements to deliberately differentiate Triptent’s mark from that of thousands of other commercial production companies. The website uses a costume-built content management system for the client’s ease of use – while every aspect of the flash site remains modular. With sections such as WHO, WHY, OUR PURPOSE laid out before CLIENT and WORK,

More information on the Triptent project can be found at smny.us, or from its lead SMNY liason, SerenaKuo@smny.us.